Public Relations Manager

This role is responsible for maintaining media relations and protecting our corporate image in ways that promote our business, values and mission. This includes handling responses to media inquiries, pitching corporate stories, developing media lists, and tracking earned and placed media. This role will collaborate with partners on joint announcements, support presentations and speaking opportunities, and manage internal communications and events.

Hybrid opportunity - based at the Falls Church, VA headquarters office 3 days per week.

• Develop and implement comprehensive publicity strategies that align with our business objectives.
• Build and manage public personas of company spokespeople including senior leadership.
• Build and maintain strong relationships with media outlets, journalists, and influencers.
• Craft compelling press releases, op-eds articles, and other PR materials to enhance the company’s voice.
• Monitor and respond to media inquiries, including maintaining bank of FAQs and database of inquiries and responses.
• Monitor media coverage and manage the public perception of the company.
• Support crisis communication and development of strategic solutions to mitigate PR issues.
• Conduct market research and analyze public opinion to inform PR strategies.
• Organize and oversee press conferences and joint promotional activities.
• Track and coordinate speaking opportunities
• Coordinate internal communications and corporate events.

• A BS/BA preferred; equivalent years of experience will be considered in lieu of a degree
• A minimum of 8 years of public relations (PR) experience to include experience within the following areas: communications, speechwriting, and public affairs.
• Exceptional writer, with the ability to synthesize complex content into clear and engaging communications. Able to create storylines.
• Strong project management skills and the ability to execute PR campaigns from conception to completion.
• Successful PR strategy implementation experience.
• Comfortable navigating regulations and legal language.
• Experience with social media platforms and digital PR strategies.
• Excellent verbal communication and presentation skills.
• Ability to think creatively and propose innovative publicity solutions.
• Ability to meet competing deadlines in a fast paced environment.
• Experience working in a PE backed company environment desired.
• Minimal travel; must be able and willing to travel up to 10%.

ViaPath Technologies, an innovation leader in correctional technology, education solutions that assist in rehabilitating inmates, and payment services solutions for government.  ViaPath Technologies leads the fields of correctional technology, education, and government payment services with visionary solutions and customized products that integrate seamlessly to deliver security, financial value, and operational efficiencies while aiding inmate rehabilitation and reducing recidivism rates. 

ViaPath Technologies is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, pregnancy or pregnancy-related condition, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.